ANGeLRoX Audrey dress black
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AngelRox
ANGeLRoX is very concerned about sustainability and our impact on this planet. We feel that one of the problems in our particular industry is the "trend" aspect driving over consumption and waste of apparel purchases. We design and offer product that is timeless and transcends the fashion engine that encourages consumers to wear items for a season and then consider them "out" the next season.
ANGeLRoX is a continuum of classic signature styles that will not only work for the customer as long as the item itself holds up but can be used for a variety of activities and occasions. All ANGeLRoX designs are created with versatility in mind and we seek to educate the customer on the various ways they can use and enjoy their purchases in order to maximize value and minimize waste.
For example our signature wrap can be worn as a skirt, various dresses, tops, cape etc making it a perfect travel companion and eliminating the need to buy so many pieces for one's wardrobe. It is made from renewable and biodegradable bamboo / spandex jersey, sourced locally. This lets it breathe, wick, feel great on the skin and possesses natural antibiotic properties which means it does not need to be laundered so frequently, cutting down on water and energy consumption.
Another aspect of the fashion industry that we are trying to fight is the gross level of printed catalogs and promotion materials which are wasted. Hopefully many end up in recycling bins but too many ultimately end up in landfills. We are trying to conduct as much of our business via digital outlets as possible and when we do produce a lookbook it is tiny, consuming very little paper. Our linesheet is one page double sided, printed on 100% recycled paper and we avoid sending mass mailings to save on gas and energy charges. We prefer instead to reach out to customers digitally.
The ANGeLRoX logo represents balance and finding inner joy. But in seeking that bliss one must come in equilibrium with our planet and our impact here. We are in business to bring customers items that bring out their individual beauty and that they can use again and again and again. Designs which will ultimately biodegrade when they are no longer in use. Although it is contrary to the goals of a capitalistic economy, we feel the best motto for all to adopt these days is "buy less, save more".
may peace prevail
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