Smokin’ Threads: Hemp Makes Fashion Sense

By Jenn Breckenridge
Filed Under Sustainable Style | Leave a Comment

Due to numerous stigmas surrounding the herb marijuana, hemp fabric has been a tough sell in the fashion market until just recently. Though “industrial hemp” is legal to use in the US, growing it is not. Hemp fabric is generally imported to the US by China, Hungary, Thailand, Romania and Chile. The farming of hemp requires no pesticides or herbicides, requires little water, and actually helps clear soil of toxins by a process called “phytoremediation,” making it far superior to cotton production. As sustainability struts to the forefront of fashion, designers have started taking note of this fiber, once thought of as the type of material found in flour sacks, not Sak’s Fifth Avenue.

During the California Gold Rush of the 1850’s, this extremely durable fabric was used for the very first pair of jeans by Levi Strauss. Even with all the cultivation challenges, hemp still makes its way into plenty of American closets today. Simple, Adidas, and New Balance are using this strong, biodegradable material for their super fly sneaker styles. Eco fashion lines like Habitude and Mountains Of The Moon have sexy, sophisticated dresses and tops of hemp and silk blends. Recent collections by fashion giants Armani and Dolce & Gabbana have featured fiercely taylored hemp suits. Green bag designers Helen E. Riegle and GreenOne utilize this fabric for their handbags and totes, and emerging brands like Hoodlamb are using uber warm hemp-based fake fur in their urban wear.

Continue reading Smokin’ Threads: Hemp Makes Fashion Sense at In The Loop…


Posted on June 30, 2008 |

Free Range Studios: The Story Of Stuff

By Jenn Breckenridge
Filed Under Conscious Commerce, The Big Picture, eCo TV | Leave a Comment

The Story Of Stuff has spread like wildfire through YouTube, Google videos, and inboxes all over the country and the world. What explains the millions of views of this little video by Free Range Productions? Well, everyone’s got stuff and will probably acquire some more of it in the immediate future. If you really want to know where your stuff comes from and what the effect of it all is, Annie Leonard breaks down the facts in a sweet and easy-to-understand way while weaving a tale you will never forget. And you might as well watch it, because stuff happens-and let’s admit it, those little cartoons make it so much easier to deal with…

Inspired by The Story Of Stuff? Take action!


Posted on June 11, 2008 |

Putting The Fair Trade In Sports

By Mathew Gerson
Filed Under Conscious Commerce | 3 Comments

Scott James redefines the term good sport. Scott and his wife Susan have pioneered the North American market in Fair Trade equipment for soccer, football, basketball, volleyball, and rugby with their company, Fair Trade Sports. Pakistan is the number one producer of sports balls in the world, and Fair Trade Sports is one of the few sport retailers that can truly guarantee their products are made by adults who are paid a fair wage in a decent working environment. If you play sports or know someone who does, this is the brand for you.

What inspired you to get into the Fair Trade sporting good biz?

I was in the Fair Trade movement already, doing coffee, tea, and cocoa, when I saw a note from FLO (Fairtrade Labeling Organization International, Transfair USA’s parent company) that sports balls became an official certified Fair Trade product during the run-up to the last World Cup in 2006. I’m a lifelong soccer player, so it caught my eye and the idea stayed in the back of my mind for a few years…I felt it was time for someone to lead the efforts here in North America and I wanted to bring a new, fun, sexy product to the Fair Trade movement to show consumers we have more than just agricultural products. Our line consists of eco-balls for soccer, football, basketball, volleyball, rugby, and more.

Where are your balls made and by whom?

Our sports balls are hand-stitched by our adult workers at our certified Fair Trade facilities in Sialkot, Pakistan. It’s a town of about three million people, most of whom are involved in the sports ball creation industry. Amazingly, more than 75% of all sports balls in the world come out of this one town….

Our adult stitchers are folks like Sameena, who lives in a village called Chak Gillan, near Sialkot. Sameena is one of 11 siblings, seven sisters and four brothers. Two of the older ones also stitch balls. Stitching wages are low - only the Fair Trade buyers from our international group pay enough to enable the three to provide their family with all the basic necessities. Continue reading Putting The Fair Trade In Sports…


Posted on April 29, 2008 |