Conscious Living TV: Green Your Clean
By Jenn Breckenridge
Filed Under Green Living, eCo TV | 1 Comment
In this episode, Conscious Living TV first takes us on a frightening tour of conventional household cleaners, showing us what not to use and why. Then Bianca gives us the scoop on toxin free alternatives that we can find at our local hardware store, supermarket, or health food store. If you’re still using toxic chemicals to clean your home, this show could be the tipping point for you…
Ready to green your clean? Try out some of these eco smart cleaners…
- Biokleen offers a variety of super concentrated cleaners and detergents that really work
- Seventh Generation features cleaning products free of dyes and fragrances, as well as 100% recycled household paper products
- Try some biodegradable sponges and absorbent reusable towels by Twist
- Method and Greenworks can be found in almost any Target or supermarket, so no matter where you live in the country, there’s always a healthier choice for cleaning your home
Posted on June 18, 2008 |
Ted Ning And The Lohasian Nation
By Jenn Breckenridge
Filed Under Arts & Culture, Conscious Commerce | 4 Comments
Deep in the heart of Gaiam’s new corporate digs, behind the desk of a modest office amidst many modest offices, sat the Man Behind The Music,”Mr. LOHAS,” Ted Ning himself. His face was unexpectedly open and soft, his voice quiet and warm. This alleged powerhouse of a man was the kind of person you’d let look after your kids, or your money, or yourself. He appeared to be one of the new breed of executives, forgoing the old “greed is good” model of the 80’s and 90’s, for the refreshingly straightforward “good is good” model of the new millenium. Ted Ning, Director of eco-marketing giant LOHAS, was none other than a sweet and gentle guy. After realizing all this, I relaxed and sat down.
Well, first of all, what is “LOHAS” anyway, I wanted to know. Is this a Hawaiian massage technique or the name of some airport in the Pan-Pacific region? No, LOHAS stands for “Lifestyles Of Health And Sustainability.” This marketing term, originated by the Natural Marketing Institute (NMI) in the early 2000’s marked the defining of an era…or at least the defining of a very powerful demographic. NMI realized that three seemingly disparate consumer groups-spiritual folks, environmentalists, and health fanatics-had very similar purchasing patterns. Once NMI pooled the buying power of all these groups into a study of one large consumer base dubbed LOHASians, the corporate giants of America finally realized there was real money to be made in doing right by communities, wildlife and ecosystems. According to NMI, that “real money to be made” was about 209 billion dollars worth. LOHAS was designed to help companies speak the language of this newly defined group. Continue reading Ted Ning And The Lohasian Nation…
Posted on June 17, 2008 |
Conscious Living TV: Electrifying Cars
By Jenn Breckenridge
Filed Under eCo TV | 1 Comment
Bianca and Michael Alexander of Conscious Living TV go shopping for a new car and bring you the latest on plug-in hybrids, as well as the super-sporty Tesla roadster.
Posted on May 21, 2008 |
Conscious Living TV: Spring 2008 Style File
By Jenn Breckenridge
Filed Under Sustainable Style, eCo TV | Leave a Comment
Design-savvy diva Bianca Alexander takes you on a tour of eco-fashion for Spring 2008 with Conscious Living TV. They capture both front and backstage footage from LA Fashion Week, interview Green Girls Productions, and give you a thorough tour of the chiccest eco boutique in Los Angeles, Avita Co-op.
Posted on April 25, 2008 |
Conscious Living TV: Eco Travel Au Canada
By Jenn Breckenridge
Filed Under eCo TV | Leave a Comment
Bianca and Michael, the lovely couple at Conscious Living TV, take you with them on their vacation to Quebec. Watching these two luxuriate at the eco-friendly Fairmont Queen Elizabeth, eat locally sourced French-Canadian cuisine, and visit Montreal’s Biodome, might be just enough to decide your next vacation.
eCo Tip: If you live in the Northeast US, one of the greenest ways to get to Montreal is by train. If you need to fly, offset the greenhouse gas emissions from your flight with Native Energy.
Posted on April 9, 2008 |
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