Carrotmob: The Art Of The Buycott Continued
By Greg Berry
Filed Under Conscious Commerce, eCo TV |
You may have read about The Art Of The Buycott last month on eCo Times. If not, the basic idea is about using the buying power of the masses to make positive changes in the world, rather than boycotts, marches, and sit-ins (which can be effective too, but much less enjoyable.)
We found a choice example of the art of the buycott by an emerging organization called aptly, Carrotmob. You can probably tell by the name, Carrotmob is leading with humor. They dangle the carrot of fun, finance, and positivity to lead business to make the right environmental decisions. Carrotmob organized a hugely successful buycott in April at San Francisco’s K & D Market. Check out the hilarious video…
Posted on June 6, 2008 |
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