About Econscious Market
The time is ripe for us to explore new, innovative ways to do business. People are ready: ready to reward businesses that not only care, but are actually doing something about the effects of their practices on people and planet, future generations and our local communities.
Giving. It's the New Getting.
We are a "For-Benefit" online commerce site based in Boulder, Colorado. We sell thousands of the finest ecologically (eCo "friendlier") and socially responsible products available and donate up to 10% of every purchase to the exceptional Non-Profit Organizations listed on our website. Collectively, what we choose to buy or not buy makes a significant impact on each of us, our children, communities; both locally and globally, as well as to the living system known as our planet.
Unique to our model is the opportunity for each customer to choose which non-profit organization receives up to 10% of each purchase. Every time you Get, you Give too. We let our customers decide where their money goes from our ever-expanding list of non-profit organizations.
What we are not here to do is to promote guilt-free over-consumption - after all, the greenest thing you can buy is already hanging in your closet! Rather, we provide customers with responsible options when they need to purchase something.
Don't think a product we sell belongs on our site? Let us know why, as it's your feedback and engagement that makes the difference. There are millions of products out there and it's going to take the collective power and involvement of all of us to make it to a true and lasting model of sustainability.
Our aim is to be on the forefront of the newly emerging for-benefit business sector. That is, to be in business for the benefit of our entire community. Our work benefits ethical and progressively sustainable businesses, non-profit organizations and the environment we all share.
We believe the days of being in business for the sole sake of making money are numbered.
What we have created, we believe, is an amazing opportunity for all of us to participate in reshaping our world.
To all of you, from all of us at Econscious Market. Thank you and Happy Giving.
Pippa Sorley
Founder
Meet the Econscious Team:
Pippa Sorley: Co-Founder : Chief Sustainability Officer
Over the past 12 years Ms. Sorley has worked for both nonprofit organizations and corporations within the Natural Products, LOHAS, and Sustainable Business sectors. She served as Marketing Director at Whole Foods Market in Boulder and Education Manager at Wild Oats, and has consulted with a diverse group of sustainable businesses dedicated to effecting change, including elephant Journal, Sustain Lane, Sustainable Resources, Thistle Community Housing, the National Community Land Trust Network, and Pangea Organics.
In 2006, Ms. Sorley joined visionary & entrepreneur, Mathew Gerson with the mission of creating a marketplace that merged consciousness with capitalism, and, eConscious Market was born. Pippa earned her Bachelor of Arts degree in International Relations from the University of Colorado and University of Lancaster in the U.K. She has a passion for travel and photography, dogs, trail running, laughing at herself, and people watching. She lives to telemark ski, take photographs, and soak up life with her husband, 2 yr old son, Bennett, and their two adored dogs.
Alisa Yablonski: Vice-President
Ms. Yablonski has spent 15 years in the fields of training, human resources and organizational development. Her ability to bring people together to create a collaborative work environment has resulted in improved departmental interfaces, more effective communication and dramatic results. Most recently, she served as Director of Business Development at Q3 Global, as well as Wild Oats Director of Learning Execution, and Chief People Officer and Director of Human Resources at DigitalMed. Ms. Yablonski holds a Masters Degree from the State University of New York at Albany in Organizational Communication.
Mark Fisher: IT Advisor
Based in Boulder, CO, Mark Fischer has been an internet marketing and e-commerce consultant for over a decade. In early 2008, he founded Inspire Commerce, a "for benefit" merchant service provider. While Inspire Commerce's sales and operational focus is national, you can see partnerships with local conscious businesses such as the Boulder County Farmer's Market (where he powers the market bucks program), as well as Open Studios and the Boulder International Film Festival to name a few.
Econscious Board of Advisors:
Mathew Gerson: Founder
Mathew Gerson co-founded Sir Richard's Condom Company, with the intention of helping meet the unmet global demand for condoms in developing countries while also looking to lessen societal barriers around condom use. An social entrepreneur by nature, Gerson previously founded Econscious Market, an online storefront that sells environmentally and socially conscious products while donating 10% of profits to non-profit organizations. Gerson studied Environmental Science at the University of Colorado at Boulder and Tibetan Buddhism at the Naropa Institute.
Sir Richard's employs the buy one, give one model, and is working with Partners In Health to address the shortage for condoms in Haiti by matching U.S. sales with donated condoms made available for free across PIH's clinics. The two organizations collaboratively created a Haitian condom brand designed to heighten sociel relevance and promote usage.
Steve Troy
Mr. Troy's 30+ entrepreneurial businesses include Real Goods, Jade Mountain, Sustainable Resources, and Sustainable Village, all of which have brought thousands of people out of poverty and prevented tons of pollutants to enter atmosphere. His current ventures, in addition to eConsciousMarket.com, include development and promotion of microenterprise tools, coordinating a poverty- alleviating venture fund, and promoting a $5 solar lantern.
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